{"id":4186,"date":"2023-02-22T12:05:58","date_gmt":"2023-02-22T12:05:58","guid":{"rendered":"https:\/\/partywizz.com\/blog\/?p=4186"},"modified":"2025-07-17T12:46:07","modified_gmt":"2025-07-17T12:46:07","slug":"set-your-prices-as-a-performer","status":"publish","type":"post","link":"https:\/\/partywizz.com\/blog\/entertainers\/set-your-prices-as-a-performer\/","title":{"rendered":"How to Set Your Rates\/Prices as a Performer"},"content":{"rendered":"\n

A question many performers dread is \u201chow much do you charge?\u201d  And for some, their answer is not dissimilar to the mathematical trick that starts, think of a number, any number…<\/p>\n\n\n\n

>> Get More Gigs by Registering with PartyWizz<\/strong><\/a><\/p>\n\n\n\n

<\/div>\n\n\n\n

In many ways, this is completely understandable, especially if you\u2019re just starting out.  On the one hand, you don\u2019t want to price yourself out of a job, but on the other you don\u2019t want to charge so little that it\u2019s barely worth your while taking it on.  This is when panic pricing sets in and you begin plucking figures from the air.  Needless to say, it\u2019s not a strategy that works well!<\/p>\n\n\n\n

So how do you go about setting your rates as a performer?  <\/p>\n\n\n\n

On the assumption that you want to make a living, you\u2019ll have to work out how much money you need to earn each year.  When you have that figure, add on approximately 30% to cover UK tax and NI contributions and a percentage for your pension fund.  You should also factor in an amount for holidays and sickness.<\/p>\n\n\n\n

With this calculation to hand, you can estimate how many gigs you anticipate getting per year and divide your calculation by that number.  This will give you a price per gig that you need to charge to make your required annual income.  <\/p>\n\n\n\n

Of course, it\u2019s not quite that simple as no two performances, or clients, are the same. <\/p>\n\n\n\n

Indeed, there are numerous things that affect how much you should charge, so we\u2019ve compiled a list to help you work out what they are and how they play into your pricing strategy.<\/p>\n\n\n\n

The competition<\/strong><\/h2>\n\n\n\n

One of the first things you should do is check out the competition.  Look at other performers in your area who offer a similar service and find out what they charge.  If their website doesn\u2019t mention pricing, you\u2019ll need to pose as a prospective customer, or persuade a friend or family member to do this for you.   <\/p>\n\n\n\n

The point of this exercise is not to undercut your competition, but rather to find a baseline from which to work out your own pricing.   Being the cheapest is not necessarily going to bring in more business; when people are celebrating, they may well be of the mindset that they deserve something better than the budget option.  As the saying goes, if you pay peanuts, you get monkeys!<\/p>\n\n\n\n

\"band<\/figure>\n\n\n\n

Talent and experience<\/strong><\/h2>\n\n\n\n

When you first start out, you should expect to set your rates below those of more experienced performers.  The other question you should be asking yourself is, \u201chow talented am I?\u201d  The more talent you have, the more you can charge, although you will need to prove yourself first.<\/p>\n\n\n\n

On that note, your website and social media should include videos, photographs and reviews from previous customers showing that others think you are talented too.<\/p>\n\n\n\n

Seasonal<\/strong><\/h2>\n\n\n\n

You will probably find there\u2019s a particularly high demand for your services at certain times of the year, such as Christmas and New Year\u2019s Eve.  With many performers booked up to six months in advance of the festive season, supply becomes scarce, meaning you can increase your normal rates during these periods.<\/p>\n\n\n\n

Type of work<\/strong><\/h2>\n\n\n\n

Some work is better paid.  Corporate clients in particular tend to have large entertainment budgets, so think carefully about the type of client you are dealing with when quoting.     Private celebrations may well have smaller budgets, but some events, such as weddings, will usually attract higher rates than Christmas or birthday parties.<\/p>\n\n\n\n

Travel costs<\/strong><\/h2>\n\n\n\n

Your rates should include time spent travelling, particularly if you are going any distance.  <\/strong>It can be helpful to break travelling costs down into geographical boundaries.  You might, for example decide to include travel costs within a five-mile radius of your local area and create a set charge for every so many miles beyond this. Alternatively, you could charge a per mile rate.   And don\u2019t forget to factor in extra costs such as overnight parking, congestion charges or toll roads.<\/p>\n\n\n\n

Other costs<\/h2>\n\n\n\n

Monitoring your costs is a good way to evaluate how much you should charge.Below we’ve listed a few items you might want to consider. The list is by no means exhaustive.<\/p>\n\n\n\n

Equipment and props<\/h3>\n\n\n\n

PA systems and other items \u2013 you are effectively hiring these out and will at some point need to replace them so factor them into your pricing.  <\/p>\n\n\n\n

Insurance<\/h3>\n\n\n\n

Public liability insurance is essential, as is cover for any equipment and props you use.<\/p>\n\n\n\n

Clothing  <\/strong><\/h3>\n\n\n\n

Whether it\u2019s a costume or a dinner jacket for a wedding or corporate event, include an amount for cleaning, maintaining and purchasing these items of clothing.  <\/p>\n\n\n\n

Professional memberships<\/strong><\/h3>\n\n\n\n

Membership of a union, such as the Musicians\u2019 Union or other professional body.<\/p>\n\n\n\n

Accommodation<\/strong><\/h3>\n\n\n\n

There will be occasions when you need to stay overnight in a hotel if you finish in the early hours or are a long distance from home.<\/p>\n\n\n\n

Food<\/h3>\n\n\n\n

If you are performing at a wedding or corporate event, food may be provided, if not you will need to factor it in.  <\/p>\n\n\n\n

Accountancy services<\/strong><\/h3>\n\n\n\n

An account will be able to deal with your tax affairs, but they cost money, so take this into account when setting your prices.<\/p>\n\n\n\n

Website<\/strong><\/h3>\n\n\n\n

A website is an essential tool for promoting your services, so if it\u2019s costing you to host it, include a small amount in your pricing.<\/p>\n\n\n\n

Minimum rates<\/strong><\/h2>\n\n\n\n

Set a minimum price below which you will not go, even if the client only wants an hour\u2019s performance!  Your evening is still being set aside for this client.   Remember, you can always say no if a booking is not worthwhile.  <\/p>\n\n\n\n

Package deals<\/strong><\/h2>\n\n\n\n

Package deals can be a good way to set your rates.  You could create a budget package, a \u2018popular\u2019 package and a luxury package.  Customers like these because they know exactly what they are getting for their money, but it can also help you, as an entertainer, to potentially get a better rate as people often opt for the middle option.  However, there will always be occasions when you need to create a bespoke package.<\/p>\n\n\n\n

\"accounting<\/figure>\n\n\n\n

The client\u2019s budget<\/strong><\/h2>\n\n\n\n

When creating bespoke packages talk to your potential client, develop a rapport with them and find out exactly what it is they are looking for.  Once you have established these details, you can ask what their budget is and determine whether the price you are aiming at is close their anticipated spend.  You may want to consider adding approximately 10% to the figure you quote to allow room for negotiations too.  <\/p>\n\n\n\n

That’s <\/strong>a wrap<\/h2>\n\n\n\n

We hope this post has helped you think about how to set your rates as a performer.  While there\u2019s no magical formula for working out exactly what to charge, you should at least have a rough idea of how much money you need to cover your costs and still make a profit. It\u2019s up to you now to ask a fair price for the entertainment you provide.  And don\u2019t forget, you can always say no if it\u2019s not worth your while.<\/p>\n\n\n\n

>> Get More Gigs by Registering with PartyWizz<\/strong><\/a><\/p>\n\n\n\n

PartyWizz helps you book the best entertainers and party services in UK and Ireland. From\u00a0magicians<\/a>\u00a0and\u00a0face painters<\/a>\u00a0to\u00a0DJs<\/a>\u00a0and\u00a0photographers<\/a>, you\u2019ll find those in your area on our\u00a0easy-to-use platform<\/a>.\u00a0 Whether you\u2019re planning a corporate event, a wedding, kids or other private party, go to\u00a0PartyWizz<\/a>\u00a0to find the perfect service providers in just a few clicks!<\/p>\n","protected":false},"excerpt":{"rendered":"

A question many performers dread is \u201chow much do you charge?\u201d  And for some, their answer is not dissimilar to the mathematical trick that starts, think of a number, any number… >> Get More Gigs by Registering with PartyWizz In many ways, this is completely understandable, especially if you\u2019re just starting out.  On the one hand, you […]<\/p>\n","protected":false},"author":6,"featured_media":4188,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-4186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainers","entry","has-media"],"yoast_head":"\nHow to Set Your Rates\/Prices as a Performer | PartyWizz Blog<\/title>\n<meta name=\"description\" content=\"There are numerous things that affect how much you should charge. 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