{"id":3959,"date":"2022-06-24T11:56:00","date_gmt":"2022-06-24T11:56:00","guid":{"rendered":"https:\/\/partywizz.com\/blog\/?p=3959"},"modified":"2022-07-13T09:53:40","modified_gmt":"2022-07-13T09:53:40","slug":"get-more-gigs-entertainer","status":"publish","type":"post","link":"https:\/\/partywizz.com\/blog\/entertainers\/get-more-gigs-entertainer\/","title":{"rendered":"How to get more gigs as an entertainer"},"content":{"rendered":"\n<p>To be successful in the events industry, you need to have a constant inflow of enquires that you convert into paid shows.&nbsp;<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-c714ba4d-1776-44ae-bf8b-5eec3b2aae38\"><span class=\"hs-cta-node hs-cta-c714ba4d-1776-44ae-bf8b-5eec3b2aae38\" id=\"hs-cta-c714ba4d-1776-44ae-bf8b-5eec3b2aae38\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3811420\/c714ba4d-1776-44ae-bf8b-5eec3b2aae38\" ><img class=\"hs-cta-img\" id=\"hs-cta-img-c714ba4d-1776-44ae-bf8b-5eec3b2aae38\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3811420\/c714ba4d-1776-44ae-bf8b-5eec3b2aae38.png\"  alt=\"&gt;&gt; Get More Gigs by Registering to PartyWizz\"\/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3811420, 'c714ba4d-1776-44ae-bf8b-5eec3b2aae38', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/a><\/span>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Unfortunately, being good at your craft isn\u2019t enough. You need to be proactive, to actively generate leads and have a robust sales process for converting them into paid clients, and understand basic marketing techniques.<\/p>\n\n\n\n<p>Don\u2019t worry we\u2019ve got you covered. In this article, we will cover everything you need to know to get started.<\/p>\n\n\n\n<p>Let\u2019s dive in.&nbsp;<\/p>\n\n\n\n<h2>Who are you targeting?<\/h2>\n\n\n\n<p>The first step is to have a clear audience in mind. Who do you want as clients?&nbsp;<\/p>\n\n\n\n<p>Very simply: If you want to work at weddings, you\u2019ll promote yourself differently than if you want to work at children&#8217;s parties.&nbsp;<\/p>\n\n\n\n<p>You want to carefully target only the people who you provide your services too. It\u2019ll be cheaper and a lot more effective.&nbsp;<\/p>\n\n\n\n<p>Fortunately, in the events industry, understanding who you want to target is fairly easy:&nbsp;<\/p>\n\n\n\n<ol type=\"1\"><li>Define which events you want to work at (example: birthday parties).&nbsp;<\/li><li>Establish who books these events (example: The kids&#8217; parents).<\/li><li>Match your branding\/messaging to this audience (example: \u201cThe show is ideal for 6 to 10 year olds\u201d).<\/li><\/ol>\n\n\n\n<p>If you want to target multiple audiences (for example corporate events &amp; private events) you need to have a specific message for each group.<\/p>\n\n\n\n<h2>Have a sales process<\/h2>\n\n\n\n<p>Once you\u2019ve established who you\u2019re going to be targeting, you need to establish a clear sales process (or funnel). Otherwise, you\u2019ll find yourself trying a bit of everything and not generating any results.&nbsp;<\/p>\n\n\n\n<p>People who have never worked in sales are often surprised to discover how much&nbsp;<a href=\"https:\/\/blog.hubspot.com\/sales\">research and published content<\/a>&nbsp;there is on this topic.&nbsp;<\/p>\n\n\n\n<p>We recommend keeping it simple by sticking to the following steps:<\/p>\n\n\n\n<ol type=\"1\"><li>Generate leads (i.e get the phone to ring)<\/li><li>Qualify the leads (i.e are they suitable for my service)<\/li><li>Convert the lead into a customer\/client (i.e make the sale)<\/li><\/ol>\n\n\n\n<p>You need to have a way to easily track where a contact is in the sales process. Are they a lead? are they a qualified lead? And so on.&nbsp;<\/p>\n\n\n\n<p>For example, on the <a href=\"https:\/\/partywizz.com\">PartyWizz<\/a> platform. potential customers arrive in the \u201cenquires\u201d tab. Those who book, are then automatically added to the \u201cbookings\u201d tab. This makes managing the sales process really easy to keep track of.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"511\" src=\"https:\/\/assets.partywizz.com\/blog\/20230313083625\/partywizz-test-enquiries-1024x511.png\" alt=\"\" class=\"wp-image-3991\" srcset=\"https:\/\/assets.partywizz.com\/blog\/20230313083625\/partywizz-test-enquiries-1024x511.png 1024w, https:\/\/assets.partywizz.com\/blog\/20230313083625\/partywizz-test-enquiries-300x150.png 300w, https:\/\/assets.partywizz.com\/blog\/20230313083625\/partywizz-test-enquiries-768x383.png 768w, https:\/\/assets.partywizz.com\/blog\/20230313083625\/partywizz-test-enquiries.png 1201w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Note<\/strong>: Steps 2 &amp; 3 might be achieved in a single customer interaction\u2026 or not. It all depends on the service you offer.&nbsp;<\/p>\n\n\n\n<h2>Online marketing<\/h2>\n\n\n\n<p>You\u2019ve established a sales process. Now it\u2019s time to start promoting yourself online.<\/p>\n\n\n\n<h3>Website<\/h3>\n\n\n\n<p>The good news is that it\u2019s a lot easier to build a website than it used to be. You&#8217;ll probably do it yourself.<\/p>\n\n\n\n<p>We recommend using WordPress or Squarespace (in fact, our blog is hosted on WordPress). You can find countless tutorials for these two platforms online.&nbsp;<\/p>\n\n\n\n<p>When building a website, a few of the key points are:<\/p>\n\n\n\n<ul><li>Make sure it\u2019s mobile-friendly. i.e is easy to navigate on phones<\/li><li>Install an SSL certificate to make it secure<\/li><li>Describe clearly the services you provide<\/li><li>Make your contact information easy to find (phone and email).&nbsp;<\/li><\/ul>\n\n\n\n<p>As an example, you can check out&nbsp;<a href=\"http:\/\/yvanzim.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Yvan Zim\u2019s<\/a>&nbsp;website (the author). He\u2019s a magician based in Dublin.&nbsp;<\/p>\n\n\n\n<h3>Social media<\/h3>\n\n\n\n<p>Another low-hanging fruit is to be active on social media.&nbsp;<\/p>\n\n\n\n<p>Building a significant following online takes a lot of time. But just by being active, you\u2019ll see some results.&nbsp;<\/p>\n\n\n\n<p>The platforms you target will be different depending on your target audience &amp; the services you offer.&nbsp;<\/p>\n\n\n\n<p><strong>Pro-tip<\/strong>: Don\u2019t forget to clearly explain what you do &amp; that you can be hired for your services. Creating content is great but your goal is to generate bookings.&nbsp;<\/p>\n\n\n\n<h3>PartyWizz&nbsp;<\/h3>\n\n\n\n<p>If you\u2019re based in Ireland, consider registering on PartyWizz. A booking platform, built specifically for entertainers and event service providers.&nbsp;<\/p>\n\n\n\n<p>It\u2019s an all-in-one platform that takes care of everything:&nbsp;<\/p>\n\n\n\n<ul><li>Generating leads<\/li><li>Taking deposits<\/li><li>Processing payments<\/li><li>And much much more.&nbsp;<\/li><\/ul>\n\n\n\n<p>The best part is that it\u2019s completely free to register.&nbsp;<\/p>\n\n\n\n<p>You can build your profile in just a couple of minutes, set your prices and, once you\u2019ve been approved, start accepting bookings.&nbsp;<\/p>\n\n\n\n<p>The platform only takes a commission on gigs that get booked. There are no monthly fees or hidden costs. If you don\u2019t get any bookings, it won\u2019t cost you anything.&nbsp;<\/p>\n\n\n\n<p>&gt;&gt; CTA<\/p>\n\n\n\n<h3>Digital advertising&nbsp;<\/h3>\n\n\n\n<p>Digital advertising is a massive industry and one that\u2019s constantly changing. But digital ads can broadly be broken down into three categories:<\/p>\n\n\n\n<ul><li>Display ads: These are banners and pop-ups that appear on websites.<\/li><li>Search ads: These are ads that appear in search results (mostly google)<\/li><li>Social ads: These are the ads that appear in social media feeds.&nbsp;<\/li><\/ul>\n\n\n\n<p>Going into detail about each ad category falls outside the scope of this article. But here are a few recommendations to get you started:&nbsp;<\/p>\n\n\n\n<ul><li>Stay away from display ads. It\u2019s a lot easier to get positive results with search &amp; social ads.&nbsp;&nbsp;<\/li><li>Stick to the \u201cbig players\u201d when starting (Google, Facebook, Instagram\u2026).&nbsp;<\/li><li>Keep a close eye on your cost-per-lead. Otherwise, you might end up spending more than what you gain.&nbsp;<\/li><li>Make sure the information you read\/research about advertising is up to date. The industry is constantly changing.&nbsp;<\/li><\/ul>\n\n\n\n<p>All in all, we feel that it\u2019s a tactic that\u2019s well worth testing. Just don\u2019t jump in blindly. Do your research first.&nbsp;<\/p>\n\n\n\n<h2>In-Person<\/h2>\n\n\n\n<p>Digital marketing is all the rave at the moment. However, don\u2019t overlook in-person marketing. It can be time-consuming but is very rewarding.&nbsp;<\/p>\n\n\n\n<h3>Print material&nbsp;<\/h3>\n\n\n\n<p>Printed promotional martial comes in all shapes and sizes. Although it\u2019s not as valuable as it used to be, we recommend you still tackle the basics:<\/p>\n\n\n\n<ul><li>Business cards<\/li><li>Leaflets<\/li><li>Popup banner<\/li><\/ul>\n\n\n\n<p>You never know when you\u2019ll need them. But the day you do, it\u2019s too late to get them printed. So, get started today.&nbsp;<\/p>\n\n\n\n<p>Just like web design, graphic design is a lot more accessible than it used to be. We always recommend&nbsp;<a href=\"https:\/\/www.canva.com\/\">Canva<\/a>. A free graphic-design tool.&nbsp;<\/p>\n\n\n\n<p>If you want something with a bit more functionality, check out&nbsp;<a href=\"https:\/\/www.gimp.org\/\">Gimp<\/a>. It\u2019s a free alternative to Photoshop.&nbsp;<\/p>\n\n\n\n<p><strong>Pro-tip<\/strong>: Don\u2019t print too many business cards! Print shops always incentivise people to print large patches. But then you\u2019re stuck with that design\/copy for a long while. Printing small batches allows you to refresh your design.&nbsp;<\/p>\n\n\n\n<h3>Fairs&nbsp;<\/h3>\n\n\n\n<p>Depending on the type of events you\u2019re hoping to target, fairs might be something to consider. These are especially popular for weddings.&nbsp;<\/p>\n\n\n\n<p>The large fairs are expensive to attend. For example, in Ireland, expect to spend over \u20ac1000 to exhibit.&nbsp;<\/p>\n\n\n\n<p>This initial upfront cost might be well worth it if it generates enough bookings for you. You just need to budget carefully before signing up.&nbsp;<\/p>\n\n\n\n<p>On the other hand, the smaller events are very cheap to attend (some are even free!). But they\u2019re also less attended so expect to generate fewer bookings from these.&nbsp;<\/p>\n\n\n\n<p>All in all, it\u2019s a balancing game. Both small fairs &amp; big fairs are worth trying out.<\/p>\n\n\n\n<h2>Closing Thoughts<\/h2>\n\n\n\n<p>When it comes to promoting oneself, there is obviously a lot more that can be done. But hopefully, this article has given you everything you need to get started.&nbsp;<\/p>\n\n\n\n<p>If you have any questions or comments about the content, please<a href=\"https:\/\/partywizz.com\/pages\/contact-us\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;get in touch!<\/a><\/p>\n\n\n\n<p>If you aren\u2019t a PartyWizz member, you can learn about us on&nbsp;<a href=\"https:\/\/partywizz.com\/entertainer\" target=\"_blank\" rel=\"noreferrer noopener\">our website<\/a>. We\u2019re an end-to-end booking platform created \u2018for entertainers by entertainers\u2019.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-c714ba4d-1776-44ae-bf8b-5eec3b2aae38\"><span class=\"hs-cta-node hs-cta-c714ba4d-1776-44ae-bf8b-5eec3b2aae38\" id=\"hs-cta-c714ba4d-1776-44ae-bf8b-5eec3b2aae38\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3811420\/c714ba4d-1776-44ae-bf8b-5eec3b2aae38\" ><img class=\"hs-cta-img\" id=\"hs-cta-img-c714ba4d-1776-44ae-bf8b-5eec3b2aae38\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3811420\/c714ba4d-1776-44ae-bf8b-5eec3b2aae38.png\"  alt=\"&gt;&gt; Get More Gigs by Registering to PartyWizz\"\/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3811420, 'c714ba4d-1776-44ae-bf8b-5eec3b2aae38', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/a><\/span>\n","protected":false},"excerpt":{"rendered":"<p>To be successful in the events industry, you need to have a constant inflow of enquires that you convert into paid shows.&nbsp; Unfortunately, being good at your craft isn\u2019t enough. You need to be proactive, to actively generate leads and have a robust sales process for converting them into paid clients, and understand basic marketing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3992,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[36],"tags":[],"_links":{"self":[{"href":"https:\/\/partywizz.com\/blog\/wp-json\/wp\/v2\/posts\/3959"}],"collection":[{"href":"https:\/\/partywizz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/partywizz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/partywizz.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/partywizz.com\/blog\/wp-json\/wp\/v2\/comments?post=3959"}],"version-history":[{"count":10,"href":"https:\/\/partywizz.com\/blog\/wp-json\/wp\/v2\/posts\/3959\/revisions"}],"predecessor-version":[{"id":3994,"href":"https:\/\/partywizz.com\/blog\/wp-json\/wp\/v2\/posts\/3959\/revisions\/3994"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/partywizz.com\/blog\/wp-json\/wp\/v2\/media\/3992"}],"wp:attachment":[{"href":"https:\/\/partywizz.com\/blog\/wp-json\/wp\/v2\/media?parent=3959"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/partywizz.com\/blog\/wp-json\/wp\/v2\/categories?post=3959"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/partywizz.com\/blog\/wp-json\/wp\/v2\/tags?post=3959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}