{"id":1762,"date":"2019-11-21T13:22:12","date_gmt":"2019-11-21T13:22:12","guid":{"rendered":"https:\/\/partywizz.com\/blog\/?p=1762"},"modified":"2019-11-21T13:22:14","modified_gmt":"2019-11-21T13:22:14","slug":"types-of-corporate-events","status":"publish","type":"post","link":"https:\/\/partywizz.com\/blog\/corporate\/types-of-corporate-events\/","title":{"rendered":"The most common types of corporate events"},"content":{"rendered":"\n

Companies leverage corporate events to engage with their key\nstakeholders: employees, partners, customers, potential customers and more. In\nfact, events are a key component of every company\u2019s growth strategy. <\/p>\n\n\n\n

Corporate events are a unique opportunity to bring people together, develop relationships, learn new skills and\/or promote certain aspects of the company.<\/p>\n\n\n\n

In this article, we\u2019ve listed the most common types of corporate events\nand their unique objectives. <\/p>\n\n\n\n

Education, Training\n& Learning Events<\/strong><\/h2>\n\n\n\n

Learning is an essential part of any\njob or hobby. Consequentially, events based around learning new skills and\nacquiring new information can be found in every industry. Even the most remote\nones. <\/p>\n\n\n\n

1. Conferences<\/h3>\n\n\n\n

Conferences tend to be large events, spanning multiple days, that target a specific business topic. Conferences have one, or more, formal speakers, formal programmes and formal sub-topics.<\/p>\n\n\n\n

They usually start with a single large session before breaking out into\nsmaller sessions and end with another large formal presentation. Conferences\noften include a trade show and workshops. <\/p>\n\n\n\n

The objective of a conference is for the attendees to gain information\non a topic. The knowledge that is passed on can be practical or theoretical in nature,\nbut it\u2019s designed to help companies make progress with a specific pain point. <\/p>\n\n\n\n

Example: Dublin Tech Summit<\/a><\/p>\n\n\n\n

2. Conventions<\/h3>\n\n\n\n

Conventions tend to be large events, often lasting multiple days, centred on a particular topic. They are generally less formal & more light-hearted than conferences. <\/p>\n\n\n\n

The topic of the convention can be anything; broad or narrow in nature\nand does not need to be business-related. In fact, most conventions are built\naround hobbies. <\/p>\n\n\n\n

The objective of a convention is for individuals to discuss and engage\naround a single topic. For the attendees, it\u2019s an opportunity gain information\non the topic and\/or to be entertained. <\/p>\n\n\n\n

Example: Comic-Con <\/a><\/p>\n\n\n\n

3. Seminars<\/h3>\n\n\n\n

Seminars are academic events, held to inform the attendees on a specific\nsubject. Being academic, they are most often held in universities or academic\ninstitutions. <\/p>\n\n\n\n

Most often, seminars have a smaller and more intimate audience than conferences\nand conventions. The duration of a seminar will vary but rarely lasts more than\na few hours.  <\/p>\n\n\n\n

The information being taught during a seminar does not need to be\npractical. In fact, compared to a conference, the topic is often narrower in\nnature. <\/p>\n\n\n\n

In North America, seminars also refer to university courses. Those\nseminars are recurring events that focus each time on a subject related to the student\u2019s\nfield of study. <\/p>\n\n\n\n

The objective of a seminar is for the attendees to gain new information\non a topic. <\/p>\n\n\n\n

Examples: Academic research presentations<\/p>\n\n\n\n

4. Workshops<\/h3>\n\n\n\n

Workshops focus on teaching a key topic\nto a small number of attendees. Most workshops are practical in nature and\nrequire participants to get hands-on. They usually only last a day, but they\ncan be longer.<\/p>\n\n\n\n

Contrarily to other events, the information,\nknowledge and skills learned during a workshop is practical in nature. The\nattendee should be able to reapply the skills after leaving the workshop.<\/p>\n\n\n\n

The objective is for the attendees to\nacquire new skills or new knowledge on a subject.   <\/p>\n\n\n\n

Example: Social Media Workshops <\/p>\n\n\n\n

Commercial Events<\/strong><\/h2>\n\n\n\n

All events are commercial in nature. By\nhosting an event or having employees attend an event, companies hope to impact\nthe bottom line of their business. However, some events have a much more\ncommercial focus than others. <\/p>\n\n\n\n

5. Trade Shows<\/h3>\n\n\n\n

A Trade show is an exhibition at which businesses can promote their products and services. These are formal events and the bigger ones often last multiple days and attract thousands of people.<\/p>\n\n\n\n

Most Trade Shows have a specific theme and target a specific\naudience.  Companies who want to reach promote\nto this audience can apply for a stall. <\/p>\n\n\n\n

To rent a stall, companies pay a fee for the opportunity to promote their\nproduct or service at a trade show. The fee is usually proportional to the size\nof the event and the number of expected guests. <\/p>\n\n\n\n

The objective of a trade show is for attendees to discover new products and services that might solve one of their needs. The objective for the companies is to raise awareness, generate leads and establish potential partnerships. <\/p>\n\n\n\n

Example: Wedding Fairs<\/p>\n\n\n\n

6. Partner Marketing Events<\/h3>\n\n\n\n

Partner events refer to events hosted by two (or more) partners. <\/p>\n\n\n\n

Hosting an event requires a lot of resources and brand awareness; resources smaller companies might not have.<\/p>\n\n\n\n

Collaborating and co-hosting an event allows companies to overcome this\nhurdle. Uphill they can share knowledge and resources. Downhill they can share\nresults (income, leads, \u2026).<\/p>\n\n\n\n

Event partners differ from event sponsors as they play an active role in\nplanning and hosting the event. However, one is mutually exclusive from the\nother. <\/p>\n\n\n\n

The objective will depend on the actual event. The goal of each partner\ncan be different.   For example, the goal could be to strengthen\nthe relationship a company has with its key suppliers. <\/p>\n\n\n\n

Appreciation Events\n& Incentive trips<\/strong><\/h2>\n\n\n\n

Showing appreciation is key for\nbusinesses who want to build strong relationships. This is often accomplished\nthrough appreciation & incentive events. <\/p>\n\n\n\n

7. Customer Appreciation Events<\/h3>\n\n\n\n

Acquiring a new customer is almost\nalways more expensive than retaining an existing one. In fact, cherishing\ncustomers is crucial for companies. <\/p>\n\n\n\n

By showing appreciation and rewarding\nloyal customers, companies keep their key customers happy and establish a\nlong-term relationship with them.<\/p>\n\n\n\n

Customer appreciation events, as the\nname implies, are events designed to show appreciation to the companies\u2019 key customers.\nThese events are more common in the B2B (business-to-business) space. <\/p>\n\n\n\n

These events are generally social in\nnature. However, the company can also use the opportunity to educate their\ncustomers about key service offerings or potential changes. <\/p>\n\n\n\n

The objective of these events is to\nthank loyal customers, retain business and potentially impress new clients.<\/p>\n\n\n\n

8. Partner Appreciation Events<\/h3>\n\n\n\n

These are events designed to show\nappreciation to the companies\u2019 key partner and stakeholders. Similar to\ncustomers, it\u2019s in the company\u2019s interest to retain partners and to build long\nterm relationships with them. <\/p>\n\n\n\n

In this case, partners are invited as guests to the event. These events\nare generally social and formal in nature. <\/p>\n\n\n\n

The objective of these events is to\nthank loyal partners and potentially acquire new ones.<\/p>\n\n\n\n

9. Employee Appreciation Events<\/h3>\n\n\n\n

Appreciation events are designed to\nreward high performing team members. The reward can be given at the team level\nor at the employee level. In general, these events don\u2019t include the entire\ncompany. <\/p>\n\n\n\n

These events are generally social in\nnature and, depending on the company, they range from simple events to an extravagant\none.<\/p>\n\n\n\n

The objective is to retain high\nperforming individuals and to motivate employees to perform well. <\/p>\n\n\n\n

Example: Night out to reward a high performing\nteam <\/p>\n\n\n\n

10. Incentive trips <\/h3>\n\n\n\n

Incentive programmes (or incentive trips) are mini holidays designed to\nreward high performance. As with appreciation events, incentive trips usually\nonly include a selection of employees.<\/p>\n\n\n\n

The events themselves are most often a combination of formal and social\nactivities. <\/p>\n\n\n\n

The objective of these events is to provide motivation to help employees\nor partners be more successful, increase certain activity, reach a specific\ngoal and\/or retain key employees. <\/p>\n\n\n\n

Examples: <\/strong>Paid holiday for the leading sales team<\/p>\n\n\n\n

Social Events &\nCelebrations<\/strong><\/h2>\n\n\n\n

Corporate social events are is an opportunity\nfor everyone to relax and enjoy a good time while building relationships among\ncolleagues. <\/p>\n\n\n\n

11. Christmas parties<\/h3>\n\n\n\n

Christmas parties are annual celebrations organised by companies for\ntheir employees. They are extremely popular in certain countries like Ireland. <\/p>\n\n\n\n

Most often, companies will rent out a venue for the occasion. All the\nemployees are invited to join; On occasion, partners are also invited to\nattend. <\/p>\n\n\n\n

Food & drinks are usually provided. Throughout the evening, different\nactivities and\/or entertainers are planned to entertainer the employees. <\/p>\n\n\n\n

The objective of these parties is to entertain the employees after wrapping up their year. It\u2019s a great time for employees to relax and build a rapport with other employees. <\/p>\n\n\n\n

12. Family Events<\/h3>\n\n\n\n

These are events planned by a company for the employees\u2019 entire family\nto enjoy. <\/p>\n\n\n\n

The format of these events can vary wildly. They can be hosted on a day off\nor on a normal working day with activities on-off throughout the day. They are\ngenerally social in nature and not related to work. <\/p>\n\n\n\n

The objective is the show support for the employee<\/p>\n\n\n\n

Example: Office Halloween party <\/p>\n\n\n\n

13. Social Events<\/h3>\n\n\n\n

Social events, or after-works, are events planned (or not) by the\ncompany for employees to enjoy themselves and to socialise. These are most\noften semi-formal events that are done towards the end of the week. They can be\nplanned or simply be spontaneous. <\/p>\n\n\n\n

If they are planned, the organisers will often include an activity for everyone\nto do. In addition, they also sponsor part of the food & drinks of the event\nand the employees pay for the rest. <\/p>\n\n\n\n

The objective is for employees to build relationships and to enjoy\nthemselves. <\/p>\n\n\n\n

14. Club Events<\/h3>\n\n\n\n

Large companies often have clubs for their employees to join. For\nexample sports teams, wellness committee, eco-groups and more. These are\noptional but are designed to help employees build stronger bonds. <\/p>\n\n\n\n

Throughout the year, clubs might organise events, centred around the\ntopic of their club, for their members or for the other employees to enjoy. <\/p>\n\n\n\n

Example: A company hiking event with the sports club. <\/p>\n\n\n\n

15. Team building<\/h3>\n\n\n\n

Team building events come in all shape and sizes. These events can have formal\nlearning competent to them or be purely social in nature. <\/p>\n\n\n\n

The objective of these events is to build a good report between team\nmembers.<\/p>\n\n\n\n

Examples:<\/p>\n\n\n\n